Pampers are the most popular brand on the market and the word 'Pampers' has almost become a generic noun for all diapers.

帮宝适是市场上最知名的品牌，而单词“帮宝适”几乎成为了所有纸尿裤的代名词。

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One brand in particular has carried out this entrepreneurial focus so well that today it is both a noun and a verb .

FORBES: How Google Refined the Entrepreneurial Spirit by Applying Strategic Focus to Invent a New Industry