品牌化内容 (Branded Content) 而不只是品牌信息 (Brand Messages) 公关的一个价值表现在于它可以加深品牌的内涵,为此公关人员应该更多地帮助品牌 和企业占领思想的高度,寻找和创造有价值、有意...
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Brand Message Management 品牌讯息管理
message & brand development 信息与品牌建设
message framing for brand communication 品牌传播信息框架
Commit to your brand message.
相信你的品牌信息。
youdao
Get your brand message out there.
传递你的品牌信息。
Get your brand message out there and don't waiver on it.
传递你的品牌信息,别放弃。
No screaming (even by the babies) is necessary to get the brand message heard.
FORBES: Why VW, E*Trade, Best Buy, and Doritos are Among Winners in the Super Bowl Branding Game
The greater the brand awareness, the less brand message frequency (and therefore advertising investment) is needed.
FORBES: Why Subtlety In Marketing Is Overrated
The old agency model was constructed around broadcasting a brand message to the masses.
FORBES: The Idea CMOs Need Now
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