【Key words】 Fashion brand； Brand equity； Brand images； Brand styles； Brand loyalty； Brand measurement；
基于10个网页-相关网页
Brand equity measurement 品牌资产测量
Brand Experience Results measurement 品牌体验效果测量
Brand equity measurement system 品牌资产测评系统
measurement for brand value 价值量化
measurement of brand personality 品牌人格的测量
The measurement system of brand operating performance is the ground for the benefit relatives and managers of enterprises to make decisions.
品牌经营业绩度量体系是企业利益相关者和管理者赖以决策的重要依据。
Therefore, the service quality measurement model, the brand equity measurement model and 22 research hypotheses are built and also validated by demonstration data.
为此，构建了服务质量测量模型、品牌资产测量模型以及22个研究假设，并通过实证数据予以检验。
Concept and its measurement are the base of empirical research, so how to define brand advocacy is an important fundamental work of my research.
概念及其测量是实证研究的基础，因此，对品牌拥护的概念界定将是本次研究的一项非常重要的基础工作。
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