I suspect a great deal has to do with the authority of the investment bank's brand - which begs the question why individual bankers frequently pocket 50% or so the fee charged by the bank to clients.

我怀疑这大都和投资银行的品牌的权威有关—对此我们不得不问一问，为什么各家银行经常把银行向客户所收缴的50%左右的费用放进自己的口袋呢？

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By building its brand and expanding its offerings, Amazon has done all the right things, says Safa Rashtchy, an analyst with Piper Jaffray, an investment bank.

投资银行Piper Jaffray的一位分析师Safa Rashtchy说，通过建立品牌形象和扩大优惠范围，亚马逊把正确的事都做了。

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Our solutions offer a long-term investment in the maintenance of your brand, to keep your image clean and flawless.

维护清洁新鲜的形象，是一种致力于消费者长远好感的长期投资。

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For many managers, putting a gloss on a dealership might seem far afield from hard-nosed brand investment.

FORBES: Brand Intangibles: Unleash A Positive Frankenstorm

What are ten high-performing customer service reps worth as a marketing and brand building investment?

FORBES: Seven Signs of a Customer-Focused CEO

And, I contend, the signal moment when momentum stalls is usually when imaginative, brand-backing investment stalls .

FORBES: What Snuffs Out The Brand Torch's Flame?