The former believe only measurability, mainly by clicks, can produce meaningful results in online advertising, while the latter quite reasonably still believe in the power of compelling ads to change brand affinity and buying intentions, often months down the road.
Device manufacturers TCL Communication Technology (under the Alcatel One Touch brand) and ZTE today announced their intentions to manufacture the first devices to feature the new Firefox OS, using Snapdragon(TM) processors from Qualcomm Incorporated, the leader in smartphone platforms.