According to Starbucks, the failure from Kraft resulted in the erosion of brand equity, and there was no improvement in performance even after raising these issues.

星巴克称，卡夫履约不力造成品牌资产流失，即使星巴克向卡夫提起此事，业绩也没有多少提升。 在开盘前卡夫的股价为30.41美元，略涨0.11美元，涨幅为0.36%。

youdao

Assisting to build the system and mechanism and improvement of employees' quality, building and managing international market brand according to Dagong's integrated brand management direction.

协助体制机制建设及员工素质提升，按照大公海外的整体品牌管理方向进行国际市场品牌管理和建设；

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Company since its inception, always with "delicate, quality, continuous improvement" quality policy for center of brand strategy, and constantly improve the quality management system.

公司自创建以来，始终围绕以“精致、品质、持续改进”的质量方针为中心的品牌战略，不断完善健全质量管理体系。

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It is an immeasurable improvement from the brand's most recent mid-sized sedan, called the L-Series, which was such a dud that GM just stopped making them in 2004, with no replacement on hand.

FORBES: Saturn Rising?

In contrast to many rivals, Ms Winfrey has made self-improvement a part of her brand.

ECONOMIST: Dumbing up

Home improvement chain Lowe's, for example, now offers two home automation sets under the Iris brand.

ENGADGET: Switched On: The roads to home automation