With the deep development of global brands, more and more companies find that the most difficulty in brand globalization is different cultures. Cultural becomes the most important factor in brand communication.
跨国公司品牌全球化的范围越广、程度越深,不同文化之间的差异性及其敏感性就越来越成为了一种制约品牌传播的重要因素。
参考来源 - 品牌全球化的跨文化研究Brand globalization, born against the background of economic globalization, has become the focus of development strategy of an enterprise, even a nation inevitably involved in the fierce competition posed by the globalization of markets, enterprises and capital.
品牌国际化是世界经济全球化大背景下的产物。 进入21世纪以来,世界经济呈现出市场国际化、企业跨国化、资本多国化和竞争白炽化的态势,品牌国际化成为了一个企业乃至一个国家的重要发展战略。
参考来源 - 公共关系在中国企业品牌国际化中的运用·2,447,543篇论文数据，部分数据来源于NoteExpress
And brand globalization scale of industry.
与品牌全球化的规模产业。
Subjectively or objectively, Chinese enterprises to take the path of carrying out Brand globalization marketing with their own advantages.
不论是主观上还是客观上，都要求中国企业靠自身的优势走品牌全球化营销道路。
To know the advantage of the world-class brand and to envisage our difference to the world-class brand are the foundation for us to face the challenge of brand globalization.
认识到世界名牌的优势，正视我们与世界名牌的差距，是我们迎接品牌全球化挑战的基础。
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