In general, it is far easier for a bank to develop a reputation and trust in the market economy, than for an individual depositor to develop an equivalent brand name.

一般而言，银行更容易在市场里建立声誉和信任度，而个人要想达到同样的程度就要难上许多了。

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One definition of a brand is a product or service that consumers will pay more for than an equivalent commodity.

有一条关于品牌的定义，就是品牌是消费者愿意为商品/服务付出的高过于此商品本身实际价值的额外价值。

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In translating brand names, the interpreter ought to express rich cultural meanings and efficacy equivalently under guidance of principle of equivalent translation.

在翻译商标词时，译者应在等效翻译原则的指导下，尽可能将商品丰富的文化内涵和功效特色等效地传达出来。

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The folks at DataXu last week launched a brand advertising equivalent DX Brand.

FORBES: Ditching the TV Ad and Taking the Google Road to Brand Promotion

More risky are cases where generic drugs are not functionally equivalent to the brand-name drug.

FORBES: Ranbaxy: The Pitfalls of Generic Drug Dependence

If there's no exact generic equivalent to the brand-name drug that you are taking, there may be similar drugs in the same class that are close enough.

FORBES: Magazine Article