The second chapter presents how to use the index system and the model to evaluate companies’ brand competence.
第二部分介绍了如何利用品牌竞争力的评价指标体系和测算模型来评价企业品牌竞争力在竞争中的相对水平,以便为品牌竞争力的提升战略提供指导。
参考来源 - 提升我国企业品牌竞争力的问题研究The brand competence is a kind of whole power,is depend a medium long-term of, system of engineering, is a kind of structure factor.
品牌竞争力归根结底是一种整体性力量或综合性素质,那么它就不是一朝一夕可以获得的,品牌竞争力是靠一个媒体长期的、系统的体系工程做支撑,是一种结构性因素。
参考来源 - 内蒙古汉语卫视品牌竞争力建构的探析与展望·2,447,543篇论文数据,部分数据来源于NoteExpress
Brand is one of the most important competence factors in 21 Century.
21世纪,品牌已经是最重要的的竞争要素之一。
Brand is the key resource and core competence of hotel group.
品牌是酒店集团的关键资源和核心竞争力。
In recent years, whether brand management or core competence has become one of the focuses to which management theoreticians and entrepreneurs of domestic and overseas pay attention.
近年来,无论是品牌管理还是核心竞争力都已成为中外管理学家和企业家们所共同关注的焦点之一。
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