The company used QR codes on packages of strawberries, which led consumers to an optimized, interactive landing page where they could enter a contest and interact with the brand.

农场在出售的每一袋草莓外包装上都贴上了QR码，消费者用手机扫描后进入到公司网站。

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My hope is that some innovative young inventor will soon create a brand new portable device which will securely manage and organize all these passwords, PINs, user names and codes.

我盼着年轻的发明家们能创造一种新的便携设备，用于安全管理和组织所有密码、PIN码、用户名、编码。

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While many marketers love the idea of using QR codes for brand promotion, the QR codes that perform far better are the ones that offer consumers a benefit for scanning.

FORBES: Why QR Codes Don't Work

Yet the big-brand companies still claim to have proper codes of conduct for labour practices.

ECONOMIST: Sportswear

Codes on the wrappers direct chewers to the brand site, BazookaJoe.com, where they can input them for Bazooka points that unlock new content.

FORBES: Bazooka Gum: Topps Hopes A Fresh Look And Web Channel Will Give Kids Something To Chew