Branding refers to the various methods of promoting the product, brand, or company.

品牌经营指提升产品、品牌或公司形象的各种方法。

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If they would do more than show up for press photos, they wouldn't have to spend so much time, money and effort branding themselves... their brand would be self-evident.

如果他们想除了登上新闻图片之外还做些别的，他们也不用花费太多时间，金钱和精力去品牌化自己…他们的品牌是不言自明的。

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Smart marketers will leverage search to improve the efficacy of their offline branding efforts, and in doing so, ultimately build the overall strength of their brand.

聪明的营销人员将利用搜索提高他们线下品牌建设的效果。这样做最终将建立他们品牌整体的影响力。

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While all of us would like to see a cure for this disease, the fact that the brand and its branding have been successful in raising both awareness and funding is a step in the right direction.

FORBES: Cause Marketing

For a brand, or its branding, to succeed in life, it must be perceived as authentic.

FORBES: P&G, Bud, and Jeep Know the Three Things That Give a Brand -- and a Super Bowl Ad - the Edge

"We brand it with a branding iron, " said founder Steve Martocci.

WSJ: Product Doesn't Speak for Itself? Hit the Street in a Clown Suit