This paper concerns how to prevent brand aging on health goods enterprises in our country.

国内保健品企业该如何应对品牌老化问题是文章关注的论点。

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Brand aging is a problem which can not be neglected in its long term management and brand revitalization is the main approach to solving the problem and increasing the brand property.

品牌老化的本质在于其品牌资产的下降，品牌老化也是品牌长期管理中一个不容忽视的问题，品牌激活是解决这一问题、增加品牌资产的主要路径。

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Now that you know the two vital things to consider when buying a daily anti-aging skin cream, it is time to de-age your skin with the right brand.

现在，你知道了购买日常抗皱面霜的两个关键点啦。

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Forbes has moved to a collective, curated contributor platform to push forward an aging brand.

FORBES: Selena Gomez, Cee Lo Green And Def Jam's EVP On Building Their Brands In A Changing Industry

Luxe details include in-room bath products by La Prairie (Hotel Bel-Air is the only U.S. hotel to carry the Swiss brand specializing in anti-aging) and oversized baths with flat-screen TVs.

FORBES: Three New Top Hotel Re-openings To Check Out In 2012

Schultz was unnecessarily aging a modern brand.

FORBES: Brand Builder Howard Schultz and His Venti Mistake