Brand advocacy is the core our research. To reach two goals mentioned above, we lead our research by empirical method.
本次研究以品牌拥护为核心,针对上述两个目的,逐一采用实证研究的方法进行。
How can you connect with this generation and, more importantly, capture their limited attention to create loyal brand advocacy?
你将如何与这一代沟通?更重要的是,如何捕捉他们有限的注意力做到忠诚的品牌宣传?
Concept and its measurement are the base of empirical research, so how to define brand advocacy is an important fundamental work of my research.
概念及其测量是实证研究的基础,因此,对品牌拥护的概念界定将是本次研究的一项非常重要的基础工作。
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