Recently, a teaching building in Tsinghua University was named as "Jeanswest building", "Jeanswest" being the name of a leading casual wear brand.

近期，清华大学的一幢教学大楼被命名为“真维斯楼”，而“真维斯”则是某知名休闲服装品牌的名字。

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Growing up, my own career plan was this: I would study really hard and get into Harvard or other name-brand university.

在成长过程中，我对自己的职业规划是这样的：我会很努力很努力地读书，争取挤进哈佛或者其他的顶级学府。

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The transfer scheme works only in some states and only for students who get good enough grades to be admitted to the brand-name university.

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Many people assume you need to be born into connections or have attended a prestigious university or have worked at a roster brand-name companies in order to get to the people hiring for plum jobs.

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That's 240 per year. (McDonald's counters that it has lost just 90 franchisees in 2002, many for innocuous reasons like retirement.) Cold comfort for anxious franchisees: While 30% of all restaurants fail within the first year, just 8% of brand-name franchise locations go under, says Christopher Muller, associate professor of restaurant management at the University of Central Florida who studies franchises.

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