... Brand name 产品名称 Brand-enhancement Promotion 提升品牌知名度促销 Brand preference 品牌偏好 ...
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In addition, this study also found that brand promotion can also promote PB's brand equity enhancement by improving the brand association and the perceived quality.
另外，本研究也发现，对自有品牌进行品牌促销也能够促进其品牌资产的提升，这种提升是通过提高品牌联想和感知质量来实现的。
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