As our management structure has evolved, I found that you can find great scale from the amazing people who work for you your country managers and that gives me the scale to think of the big picture decisions and broad strategy.
Within its ThinkBig Blueprint, O2's 3 year sustainability strategy, the company has pledged to supply phones charger-free by 2015 to cut down on the huge environmental waste that spare and redundant chargers create.
The layman might think that the obvious big gesture for Stormont to make would be to publish the long delayed Cohesion Sharing and Integration strategy, a draft of which the BBC obtained back in January.