To echo the concept of "Betterdesign, betterlife", we will work with companies from different circles to elevate the significance of publicart for the products, people and society as a whole.
As I describe in my book "Moonwalking With Einstein", the art of remembering better in memory competition -- and to remembering better in everyday life -- is about figuring out how to turn capital "B" Bakers into lowercase "b" bakers.