Deliberately take a positive attitude and write down some benefits or advantages of the situation.

刻意地采取积极的态度，并且把现在情况的一些有利地方或者优点写下来。

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Each product has a separate market segment?. If our purchasers or users should immediately recognize their unique benefits or advantages.

每种产品都有各自的市场细分。如果我们的产品定位准确，潜在买主就能迅速识别其独特优势。

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Rather than "selling by telling," a better strategy is to ask questions or relate third-party stories that allow a prospect to discover the benefits and advantages of your product or service.

不要靠“讲述”来销售，一个更好的策略是“提问”，或者讲第三方故事来让潜在顾客自己发现你产品或服务能给他带来的好处和优点。

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The wealthy individual, though, who contributes charity during his or her lifetime, certainly benefits from the tax advantages.

FORBES: Should Rich Families Leave Their Wealth to Their Children?