'The feeling has been that Alibaba Group is putting all of its resources into Taobao,' said Liu Ning, analyst for Beijing-based research firm BDA China Ltd.

位于北京的技术咨询公司BDA China Ltd .的分析师刘宁(音)说，这一举措给人的感觉是，阿里巴巴集团将所有资源都投入到淘宝网。

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In its own research, BDA China Ltd., a Beijing-based technology consulting firm, estimates that China has as many as 228.5 million Internet users, compared with 217.1 million in the U.S..

位于北京的技术咨询公司BDA China Ltd .预计，中国网民数量高达2.285亿，而美国为2.171亿。

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“One big question is what monetisation models all these companies can develop for e-reading in China,” says Shi Lei, an analyst at BDA, a telecoms and media consultancy.

电信及媒体咨询公司BDA的分析师石磊表示：“一个大问题是，这些公司能够为中国的电子阅读市场探索出什么样的盈利模式。”

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Duncan Clark, chairman of consultancy BDA China, told the BBC that the deal was a win-win for both companies.

BBC: Sina and Baidu team up in China to focus on mobile

Apple's "sales grew ahead of the company's ability to keep up, " said Duncan Clark, chairman of consulting firm BDA China Ltd.

WSJ: Apple Pays Small Price in China Case

"People tend to think Google quit China, but China didn't quit Google, " said Duncan Clark, chairman of consulting firm BDA China Ltd, referring to Google's advertising services for Chinese companies who want reach people around the globe.

WSJ: Google Renews Push in China