"Community management is less expensive than traditional market research consulting," says Barry Libert, co-CEO of Mzinga, which creates and moderates customer communities.

“社区管理没传统的市场研究咨询那么贵，”百利李波特，Mzinga的联合首席执行官，客户社区的建立者和主持人。

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"Rule No. 1 is that it's not about you, " says Barry Libert, the chairman and chief executive of Mzinga.

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