Firms traditionally face barriers to enter the market.

传统上，一个公司往往都面临着进入市场的许多障碍。

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Quality and safety issues have proved enormous barriers for Chinese brands trying to enter Western markets.

中国汽车品牌进入西方市场的最大障碍就是质量和安全问题。

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Due to language barriers and lack of local business knowledge, many of our business migrants do not fully understand commercial leases and are afraid to enter into a leasing agreement.

由于语言和缺乏本地经商经验，很多商业移民不能透彻的理解商业租赁合同，因而也害怕签署此类合同。

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At the same time, they face higher barriers to enter their rivals' home markets than foreign firms face entering US markets.

FORBES: United States

Creating further barriers to enter teaching might make sense in order to make teaching a more desirable career in the long-term, but it could easily create even more artificial scarcity in the near term, risking an even wider teacher shortage.

FORBES: Reforming Teacher Pay to Attract New Teachers

The barriers for companies to enter the rare-disease drug market are already high, he says, and families don't want to make it even more difficult by arguing over natural-history studies.

WSJ: Families Push for New Ways to Research Rare Diseases