StrategyfirmslikeMcKinsey, Bainandthe BostonConsultingGrouphire from the topuniversities, are packed with highly paid partners and whisper their counsel in CEOs' ears.
Its shoppers account for only 6% of the world's consumer spending, but, according to figures released by BainConsulting last month, they now account for 20% of global sales of luxury goods.
Bain, another consulting firm, says it has seen several firms appoint executives recently with a specific brief to ensure that price adjustments and service cuts do not damage loyal customers' experience of brands.
For instance, leading management consulting firms such as Bain and McKinsey have been helping American companies, especially online ones, to launch in Europe, augmenting their management teams and providing local expertise.