Coke's trademark cola has to be approaching saturation in the U.S. market, where Americans swill an average of 200 liters of carbonated beverages a year, up from 150 liters in 1985 (tap water comes in a distant second at 110 liters).
Coke's trademark cola has to be approaching saturation in the U.S. market, where Americans swill an average of 53 gallons of carbonated beverages a year, up from 40.3 gallons in 1985 (tap water comes in a distant second at 29 gallons).