Avant-Garde and Kitsch

• abstract: Avant-Garde and Kitsch is the title of a 1939 essay by Clement Greenberg, first published in the Partisan Review, in which he claimed that avant-garde and modernist art was a means to resist the 'dumbing down' of culture caused by consumerism. The term 'kitsch' came into use in the 1860's or 70's in Germany's street markets.

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