Establish Trust, Expertise and Authority -once you have your topic your primary objective needs to be to work hard at becoming a credible and authoritative voice in your niche.
2建立信任，专业，权威——当你有主题时，你的初步目标必须强化，在你的用户群里就可以成为一个可信的权威的声音。
Establish Trust, Expertise and Authority - once you have your topic your primary objective needs to be to work hard at becoming a credible and authoritative voice in your niche.
2建立信任，专业，权威——当你有主题时，你的初步目标必须强化，在你的用户群里就可以成为一个可信的权威的声音。
Most of the time he was writing to churches he himself founded, so he felt like he had authority over these churches to write authoritative letters.
大部分时间他都是写给自己成立的教会，所以他觉得自己有权威给这些教会，写命令式的信。
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