AI (that is, audio identity) is tied with the VI system, which has constituted an integral part of the CI. AI is currently in a vulnerable position and the situation is not taken seriously.

AI(即听觉识别)是同VI并列的CI构成体系中不可或缺的一个组成部分。目前AI事实上是处于一种弱势地位和不被重视的处境。

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In this context, APAK - the only indigenous Kichwa association in Ecuador that produces audio-visual media content - seeks to systematize and promote the cultural traditions of Kichwa people in order to strengthen and revitalise the Kichwa cultural identity using ICTs and audio-visual means.

UNESCO: MEDIA SERVICES