From the audience of Internet advertising receptive process to see, their psychological reaction, can be divided into perception, receiving, memory, attitude, behavior five stages.
从受众对网络广告的接受过程来看,其心理反应,可以分为感知、接收、记忆、态度、行为五个阶段。
Audience: Why do we insist on separating the perceiver from the perception, the rememberer from the memory? Is this not at the root of our trouble?
听众:我们为什么要坚持把感受者和感受、回忆者和记忆分开呢?这不是我们的麻烦的根源?
Tim Harford's 2005 bestseller, "the Undercover Economist", was a book that has helped shift that perception by bringing the not-so-dismal science to a wider audience.
2005年,在畅销书籍《秘密经济学家》中,作者蒂姆·哈福德(Tim Harford)描述的不甚枯燥乏味的科学知识已开始在转变广大读者的此类看法。
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