The third chapter analyses the attributes of the elderly audience with the STP marketing theory to determine the orientation and segmentation of the market of aged TV channels.

第三章结合STP营销理论对老年电视市场进行分析与定位，分析老年人口收视特征，确定老年电视的细分市场定位；

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By researching into the audience with a history, the audience in communication theory and research, audience segmentation, the students will study the principles of audience formation and continuity.

该课程通过对受众概念的形成，传播学理论中有关受众理论的研究，受众类型的划分，探讨受众的构成要素。

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