One of the major producers of athletic footwear, with 2002 sales of over $10 billion, is a company called Nike, with corporate headquarters in Beaverton, Oregon.

耐克公司是运动鞋的主要生产商之一，其总部设在俄勒冈州的比弗顿，该公司2002年的销售额超过100亿美元。

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The company did not have the money to hire "experts", and there was no established athletic footwear industry in North America from which to recruit those knowledgeable in the field.

该公司没有钱雇佣“专家”，而且北美也没有成熟的运动鞋行业来招募该领域的知识分子。

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But with youngsters, athletic footwear for sports is more popular.

但对年轻人来说，运动鞋类更受欢迎。

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Shoe Carnival (SCVL): Also based in Indiana (Evansville), this footwear retailer offers dress, casual and athletic footwear for men, women and children.

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The company has also streamlined its business back down to clothing and athletic footwear, withdrawing from the ski and golf equipment markets.

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The athletic footwear company seems poised to see continued margin expansion and the return of profitability in China over the next year.

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