The notable internal hardware consists of an ASUS P8Z77-I Deluxe motherboard at its heart, a 2GB EVGA GeForce GTX 680, a 3rd generation Intel Core i7 clocked at 3.50GHz, and 8GB of Crucial Ballistix Tracer RAM (with hypnotic green LEDs).
One can envision these new players in the industry will assume leadership in specific roles within the value chain: Intel-like semiconductor companies building the LED chips, and equivalents of a PC motherboard manufacturer like ASUS packaging the chips into devices that will be used in a variety of end-use lighting applications.