Various approaches, such as using addresses with different prefixes to force routing through different Carrie, or even using redundant core networks, can be taken to reduce the effects of failures.

各种各样的方法，如使用不同的地址前缀，迫使路由通过不同的嘉莉，甚至使用冗余的核心网络，可以减少失败的影响。

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Equally as important, companies can tap into information found on the various social networks as a means to uncover specific consumer feedback on their brand.

FORBES: Maritz Can Boost Your Profits By Making Customers, Employees More Loyal

With all the recent studies showing the growing potential of digital marketing channels such as mobile and various social media networks, it was somewhat refreshing to run across new research that shows good, old-fashioned Word of Mouth (WOM) is holding its own as an important tool to deliver marketing messages.

FORBES: Word of Mouth is Still a Valuable Marketing Tool