This has been a public-relations nightmare for Toyota, as its brand name has been synonymous with quality and reliability.

对丰田来说，这是一场公共关系的噩梦，因为长久以来，丰田品牌一直是品质和可靠性的代名词。

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Unforeseen risk can hurt a company's bottom line as well as its brand reputation,” said Rob Ashe, general manager for business analytics at IBM, in a statement.

“未被预料的风险可能破坏公司的生存底线并可能伤害公司的商业形象，”Rob Ashe说，他是IBM商业分析的主管。

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Such multi-brand loyalty means that one company's most profitable customers will probably be its competitors' most profitable customers as well.

这种多品牌忠诚度意味着，一家公司最赚钱的客户可能也是其竞争对手最赚钱的客户。

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Earlier this year, Brazilian plane maker Embraer appointed actor Jackie Chan as its brand ambassador in a bid to boost sales of private jets in the Chinese market.

BBC: Brazil seeks more access to China to balance trade

Since 2004 LG has used the phrase "Life's Good" as its company brand.

FORBES: Branding a New LG

Gradiente won the rights to trademark iPhone as its own brand back in 2008 after a long 8 year process.

FORBES: Apple May Lose iPhone Naming Rights In Brazil