She attended art school, but was told by one of her instructors that she was not good at illustration, that she should go into advertising instead.

她上的是艺术学校，但她的一个导师告诉她，她不擅长插画，她应该去做广告。

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This industry is far behind industries such as advertising and marketing, which have studied, tested, and honed the art of influencing people's behavior for decades.

它远远落后于广告和市场营销领域，而这些领域从几十年前就已经开始学习、尝试和改进影响人们行为的艺术了。

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This isn't an academic problem; the company's future depends on its ability to master the art of behavioral targeting-selling customized advertising based on user profiles.

这并不是一个学术问题：这家公司的未来取决于它掌握行为定向技巧的能力，即如何基于用户信息销售定制广告。

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"In the early days of television advertising, the audience accepted the ad character merely because it was a big deal to be on TV, " explains Warren Dotz, author of Meet Mr. Product: The Art of the Advertising Character and the upcoming Ad Boy: Vintage Advertising with Character.

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Unlike the paid science of dollar-per-inch advertising, publicity is an art of skillfully presenting and persuading journalists to cover stories.

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And while advertisers are getting better at quantifying the payback for their investments, advertising remains as much art as science: About 75% of Internet advertising spending can be reliably tracked, while the figure for television is closer to 25%.

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