On the contrary, the average revenue per user (ARPU) decreased step by step.

与此相反，移动通信用户的月平均收入ARPU值却逐步下降。

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The value of ARPU to the mobile company means the average revenue per user. Whereas for the customer, it means the amount of consumption per customer in one year or in one month on mobile service.

移动运营商的ARPU值是指每个移动用户每年或每月的平均移动通信消费额，是反映移动通信企业运营效益的一个重要指标，因而成为移动运营商和投资商都关注的焦点。

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Average revenue per user, already the lowest among the three carriers, also continued to slide, but the company said it was confident it would keep Arpu levels for 3g users at above Rmb100 a month.

每用户平均收入(ARPU)也继续出现下滑——联通的ARPU原本就是三大运营商中最低的。但该公司表示，有信心把3g用户的ARPU值保持在每月100元人民币以上。

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Not only will it negatively affect average revenue per user (ARPU), the integration will complicate year-over-year ARPU comparisons.

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Increasing smartphone penetration will enable the company to post a y-o-y increase in postpaid average revenue per user levels, bolstered by data ARPU. We are also interested if the company has further updates on its Redbox partnership and future growth strategy for its streaming division.

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