"I don't consider these works of art, but edutainment, " says Masanori Aoyagi, a vice president at the University of Tokyo and an Otsuka Museum director.
"Not every game that succeeds in Japan will succeed in the U.S., but there will be some that work if we do the localization well, " said Naoki Aoyagi, chief executive of Gree International, a San Francisco-based subsidiary.