It's not simply a personal choice to drive an SUV when you don't need one; it's an anti-social act, as is idling your car when it's part outside the dry cleaners or Starbucks.

只有你需要时，你才会有选择地去驾驶越野车；当车子是干衣机外部件或是星巴克的一部分，那车子就浪费了，而这也是反社会行为。

youdao

Starbucks; Brand Perception; Culture Differences; Globalization; Anti-Globalization.

星巴克；品牌认知；文化差异；全球化；反全球化。

youdao

Positioned as the anti-Starbucks, it became not just another coffee peddler but one with a unique POV.

FORBES: How Barnes & Noble Overlooks Its Biggest Asset

Recall the ugly scene several years ago when anti-globalization protesters looted a Seattle Starbucks during a riot.

FORBES: The Overachievers: Starbucks Delivers

Yet as Starbucks can testify, hot-headed anti-American nationalism in China has remarkably little impact on consumer preferences.

ECONOMIST: Learning to love a strange brew