L’Oreal has been carrying out trials on an anti-cellulite lotion, while P&G has been testing a cream that counters the effects of ageing from sun exposure.

欧莱雅在对一种瘦身液进行实验，而宝洁在测试一种抗日晒引起的老化的护肤霜。

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Anti-aging creams and anti-cellulite skin care products are in high demand among aging populations in developed countries notably Japan (oldest demographic), U.S. and Western Europe.

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The watchdog also upheld complaints about a TV advert which claimed L'Oreal's Perfect Slim cellulite cream had been "judged best anti-cellulite product in an independent study (based on an independent French consumer study)".

BBC: NEWS | Health | L'Oreal slammed over cream claims

Whether women actually became more beautiful by applying Body Performance Anti-Cellulite Visible Contouring Serum, or whether they would have done as well with a quick douse in cold water, is impossible to say.

ECONOMIST: Est��e Lauder