Mass-market retailing has changed the publishing industry: these days books are as likely to be found beside steaks and saucepans as they are to be bought in specialist stores.

图书市场零售业改变了自己的出版业策略：现如今，人们在牛排、炖锅旁找到售书点的概率就如在专门店买到书的概率一样小。

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Dorchester, the oldest publisher of mass-market paperbacks in the U.S., has made the decision to sell all their titles in electronic form and move the mass-market focus from paper to electronics.

美国历史最悠久的大众市场平装书出版商Dorchester已经决定，公司所有图书都将提供电子版，并且公司焦点将从纸质书转向电子书。

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Food and drug safety experts have complained for years about a flawed system that has led to food scares or mass poisonings tied to counterfeit or substandard medicines on the market.

一些食品、药品安全方面的专家这几年一直在抱怨是由于制度的缺陷导致市场上出现许多因伪劣食品、药品造成中毒的事件。

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Apple, the company that was the first to bring touch screen phones and tablets to mass market, has been iterating rather innovating in recent years, for example making relatively incremental changes on size and form factor with the iPhone 5 and iPad Mini.

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We believe the company has established a critical mass in the market with its properties and resorts and that has helped it take market share away from its competitors such as Wynn Resorts.

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World-of-Mouth (WOM) and buzz has always been an efficient and effective way to help new products reach the mass consumer market, especially in personal consumer products industry that is conducive to fashion and faddism.

FORBES: The Power of WOM and Buzz: The Soul Cycling Craze