Web analytics more important in consumer-directed PR than traditional PR measures of success.

网络分析对于以消费者为导向的公关来说比传统成功的公关措施更为重要。

youdao

The fledgling field of "people analytics," which measures things such as employee engagement, looks especially promising.

新兴的“人力分析”领域(追踪员工互动等事情)看起来特别具有发展前景。

youdao

The impact of a new campaign orientation is backed by numbers shared with me by Seraj Bharwani, Chief Analytics Officer of Visible Measures, an analytics and advertising platform for branded social video.

FORBES: The Death Of The Campaign Is Greatly Exaggerated

The search giant already has its Google Analytics service, which measures traffic to websites, as well as its DoubleClick service for advertisers to run campaigns.

FORBES: Google Targets Social Media Marketing With Wildfire Acquisition