The Pediatrix campaign is one of 10 neonatal quality improvement programs in the U.S. approved by the American Board of Pediatrics, which last year began requiring quality improvement activities for neonatologists as part of their certification.

WSJ: How Hospitals Save More Lives and Reduce Infections in Premature Babies

They've successfully lobbied to include breast-feeding issues on the exams for the American Board of Obstetrics and Gynecology and the American Academy of Pediatrics.

CNN: Is the medical community failing breast-feeding moms?