abstract:An alpha consumer is someone that plays a key role in connecting with the concept behind a product, then adopting that product, and finally validating it for the rest of society. The term was coined by entertainment economist Michael Wolf in 1999 and published in his book The Entertainment Economy.
Wolfram | Alphawas first conceivedandstarted development about 4 years ago, andjust 6-8monthsago the teamgave seriousconsideration to taking the product to a widerconsumer audience.