Since the 1970's, advertising positioning has been an epoch-making theory concerning advertising strategy in western countries.

广告定位理论是西方七十年代后，对广告策略最具划时代意义的理论。

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To protect the correct image and positioning of the hotel and Brand by meeting corporate standards in all collateral and advertising material.

保证所有的宣传资料和广告都达到集团的标准，维护饭店的正确形象和定位。

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Advertising slogans sometimes reflect positioning but not always.

广告语有时反映出定位，但并不总是如此。

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That positioning has also been reinforced in its business practices: Its advertising policy has been values-based, and Change.org only accepted advertising from progressive organizations that shared its values.

FORBES: Change Afoot at Change.org: How Altering an Ad Policy Alters a Brand Positioning