THE Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and innovative ads.

一年一度的的橄榄球超级杯赛对广告业来说意义重大，因为许多公司在此期间争相制作令人难忘和富有创意的广告。

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Google knows that this has more or less the same impact as advertising during the Super Bowl.

Google确信这种发布方式或多或少会起到和超级杯赛过程中插播的广告相同的影响。

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Instead of the usual parade of expensive ads paying tribute to American consumerism, 2009's Super Bowl will reflect a country in recession and herald a grim year for the advertising industry.

如果说往常众多的昂贵广告是对美国消费主义的褒奖，那么2009年的超级杯就将折射出一个陷入萧条的美国，并预示着对广告业来说极其严酷的一年。

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Brian Sharples, CEO and founder of HomeAway explains why his company decidedto invest in Super Bowl advertising.

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Another unique feature of advertising on the Super Bowl is that even many who are not football fans, tune in just to watch the commercials.

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God created advertising to sell, and this year's Super Bowl advertising must have been a huge disappointment to her.

FORBES: Page 2 of 2

The real reason that companies are willing to invest in Super Bowl advertising is that despite the dubious results on sales, the announcement of buying airtime on the Super Bowl can bump up their stock price, at least in the short term.

FORBES: The Real Reason That Super Bowl Ads Are Worth The Money

And a decision to head back into Super Bowl advertising could be in the offing.

FORBES: GM Returns To Facebook Ads; Will Super Bowl Be Next?