When advertisers create a brand, for example, they want to impress consumers with the brand and its image.

例如，当广告商创建一个品牌时，他们想要用这个品牌和它的形象来打动消费者。

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The idea of a marketplace where brand advertisers can deliver high value campaigns with premium inventory and targetable audience is a winning idea.

作为一个交易市场，在这里品牌广告商能为使用者提供优质的信息和确切的观众定位，这是一个非常成功的想法。

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That's where the big-budget brand advertisers come in.

于是那些握有巨额广告预算的品牌出现了。

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Being very difficult to sell 100% of ads to brand advertisers, we split the total ad impressions between performance (long tail advertisers) and premium ads (brand advertisers).

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Just like advertisers without brand engagement metrics.

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The combination of these two will create a very effective funnel for brand advertisers, Elowitz argues, by enabling them to combine broad brand-level messages with much more granular customer oriented ones.

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