Ad value to your home.

给您的家庭增值。

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Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.

他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。

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After all, theatre is a much harder thing to commodify than many other art forms because its value derives from its liveness, and cannot be reproduced and sold AD infinitum.

毕竟，剧院是一个相较于其他艺术形式来讲更难商品化的地方，因为它的价值取决于它的人气，并且永远也不可能复制和出售。

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The next step of value capture is that you have an intended value goal but actual delivery towards that value is simply ad hoc you have a logical plan to deliver value but it is not yet a proven model, and hence you may or may not actually derive value from it.

FORBES: Constellation Research Group's Maturity Model for Social Business

August 4, 2008 - Appointment TV -- tuning in at specific times to watch scheduled shows -- is no longer the norm for many viewers, and that presents a threat to the value of ad-supported programming, according to new consumer research by Oliver Wyman.

ENGADGET: Research affirms that DVR owners do indeed blaze by commercials

Other auto makers are more confident about Facebook's value as an ad outlet.

WSJ: GM Says Facebook Ads Don't Pay Off