This thesis combines the qualitative data analysis with the quantitative analysis, and focuses on discussing the psychological effect course of the audience accepting the emotional appeal advertising.
本文主要采取定性分析和定量分析相结合的方法，重点论述了个体受众接受情感诉求广告的心理效应过程。
Through an analysis of the reasonableness for these both models accepting forces, this paper clearly pointed out the more reasonable model...
通过对这两种受力模型合理性的分析，明确指出较为合理的受力模型。
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