Most big corporations struggle to build a single strong global brand - just look at Vodafone - so the challenge of managing multiple brands in this sector is almost inconceivable.

多数的大公司为了打造一个强有力的全球品牌而竭尽全力——看看Vodafone就知道——对于这个领域来说，多品牌经营的难度之大简直无法想象。

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And the luxury sector faces a challenge in China, where the market, according to Bain, is crowded by brands that have an 'undifferentiated image in the eyes of Chinese consumers.

贝恩公司认为，奢侈品行业在中国面临一个挑战，因为进入这个市场的奢侈品牌众多，而且“在中国消费者的眼中看起来都差不多。”

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The absence of brands in the public sector reflects a world like that of the old Soviet Union, in which consumer choice has little role.

ECONOMIST: Brands