Rather than come up with new concepts, ideas, and marketing plans way to often we only revisit someone elses idea, change a few things and call it our own.
他们不去想新的观念，想法，市场计划，而是经常借鉴别人的经验，然后稍作一点点更改，就称作是自己的作品。
Most creativity books focus on the idea process, while most marketing books focus only on marketing a new product or service.
多数创造性书籍关注于想出点子的过程，而多数营销书籍只关注于对某个新产品或服务的营销。
As a new city management idea, city marketing is gaining more and more attention of theory field and practical workers.
城市营销作为一种全新的城市经营理念，越来越受到理论界和实际工作者的重视。
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