It's going through a transition—it's a family-run business aiming to build a global brand.

它正在经历转型——这是一个旨在打造全球品牌的家族企业。

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The firm is ambitious: it hopes to establish a global brand.

该公司雄心勃勃：它希望建立一个全球性品牌。

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Right now, Haier has a long way to go to become a global brand.

要想成为一个全球性的品牌，海尔还有很长的路要走。

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The Toyota brand is an icon in Japan. Its global success is a source of national pride.

VOA: standard.2010.02.15

It was this development, he said, that helped establish Shanghai as a global brand.

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You could say that the movement has created a global brand in its own right.

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Likewise, when a visual artist becomes a global brand Damien Hirst, Jeff Koons all bets are off.

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