CIS, a corporate identity system, is made up of the mind identity system, the behavior identity system and the visual identity system.

CIS是一种组织识别系统，它由理念识别系统、行为识别系统和视觉识别系统组成。

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A good website will be reflective of the business so that it becomes an effective part of their overall marketing and corporate identity.

好的网站能反映企业，使之成为整体市场营销和企业形象有效的一部分。

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This is a great way for spreading awareness of your brand and corporate identity, and it won't cost you a cent.

这是扩大品牌和公司标志的知名度的好方法，而且无需为此花钱。

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Instead of simply creating a corporate identity, brands with soul find ways to truly connect with consumers.

FORBES: Getting to the Soul of Your Brand

"'Been around a long time' used to be the most important thing you could say about a product, " says Allen Adamson, a corporate-identity consultant at Landor Associates.

FORBES: Face-lift Fever

Or, are these qualities ubiquitous, neither a true reflection of Canadian identity nor a particularly unique way of approaching corporate social responsibility?

FORBES: The Impact of Values and Culture on CSR